Almost 70 per cent of 5,000 Brits said that access to a
broadband connection was fundamental to keep up with today's
digital rat race.
This means that seven out of ten thought that broadband was
crucial, while only 35 per cent felt the same way about financial
and life covers.
Chris Mizon, Product Expert at Simplifydigital.com, commented on
"These findings illustrate what the hierarchy of the modern
consumer really is.
"It comes as no surprise that broadband is on top of the list,
with the rise of social media, the growing popularity of IPTV
(internet TV) and VoIP (Voice over IP), internet has become the
main medium of entertainment, interaction as well as
Simplifydigital.com lists the most cost-effective and reliable
broadband deals on the market, which will keep broadband-hungry
consumers connected to the World Wide Web with minimal network
1. Virgin Media 10Mb broadband with free
Get speedy, reliable fibre-optic broadband and free weekend calls
to UK landlines with this bundle plan from Virgin Media.
Also comes with a free wireless router.
£5 a month for 3 months, £13.50 per month thereafter + £12.99
monthly line rental.
2. BT 20Mb broadband with free anytime
Comes with broadband speeds of up to 20Mb, a free BT Home Hub,
free WiFi minutes to use wherever you are in the UK and free
anytime calls to UK landlines.
Free for 3 months, £16 per month thereafter + £13.90 monthly line
3. Plusnet 20Mb broadband with free
evening & weekend calls
Get broadband speeds of up to 20Mb, a free wireless router and no
connection charge. Also comes with free evening and weekend calls
to UK landlines.
£3.24 a month for 12 months, £6.49 a month thereafter + £11.99
monthly line rental.
Notes to editors:
Simplifydigital.com offers a free and impartial "Switching
Support" service for anyone looking to get a digital TV, broadband
or phone package.
Its London-based impartial experts are available for free
over the phone, to answer all those tricky questions and match the
family's needs to the best deal available.
Simplifydigital.com's experts are available for free on 0800
1 388 388 seven days a week (Lines open Mon-Fri 8am-8pm; Saturday
9am-5:30pm; Sunday 10-5:30pm).
You can also use Simplifydigital.com's Ofcom accredited
comparison engine online at www.simplifydigital.com.