Using Feefo's unique customer analysis technology*,
Simplifydigital, the UK's only Ofcom accredited switching service
for all three utilities, collated insights into the opinions, likes
and dislikes of over 600 customers, within 60 days of
The Winners of the 2011 Simplifydigital Customer Choice
Awards are as follows:
Winner, Best Digital TV, Broadband and Home Phone Bundle:
Winner, Best Super-Fast Broadband: Virgin
Winner, Best Broadband Extra Features: BT
Winner, Best Value Broadband and Home Phone Bundle: Talk
Winner, Best Value Broadband Only: Plusnet
Charlie Ponsonby, CEO of Simplifydigital.com, commenting on the
results of the second annual Customer Choice Awards, said:
"The Customer Choice Awards are unique in the industry
because they are based on the real views of real customers.
Qualitative customer feedback is the most objective source of
information to rate a product or service, which is why we believe
these awards are so important."
Feefo uses both "tick-boxes" and "free text" feedback areas to
obtain insight into customers' real experiences before, during and
after installation. As such it is similar to the 'Net
Promoter Score'**, used in the US and UK to measure the strength of
customer advocacy for a brand.
Simplifydigital.com offers a unique "Switching Support"
service, with friendly experts on-hand seven days a week to provide
answers to all your questions in plain English; find the best deal
available at your address (from all the top UK providers); and be
there to help make sure that the installation and set-up goes
Customers call their London-based experts free on 0800 1 388
388 or use their online service at www.simplifydigital.co.uk.
Notes to editors
*Feefo is an independent feedback forum which allows
customers to freely express their views on a product or
service. The feedback is collected in a strictly controlled
and impartial manner and is available for view at www.feefo.com. Feefo works
with a number of leading brands across a huge variety of
** NPS is based on the fundamental perspective that every
company's customers can be divided into three categories:
Promoters, Passives, and Detractors. By asking one simple question
- How likely is it that you would recommend [Company X] to a friend
or colleague? - Companies can track these groups and get a clear
measure of your company's performance through its customers'