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0800 840 4949 announces 2011 winners of its Customer Choice Awards for digital TV, broadband and home phone services has today (8 March) announced results of its Customer Choice Awards 2011, which recognises the best digital TV, broadband and home phone services, based entirely on customer reviews.

By on March 14, 2011 at 00:00 AM
Simplifydigital announces 2011 winners of its Customer Choice Awards for digital TV, broadband and home phone services


Using Feefo's unique customer analysis technology*, Simplifydigital, the UK's only Ofcom accredited switching service for all three utilities, collated insights into the opinions, likes and dislikes of over 600 customers, within 60 days of installation.


The Winners of the 2011 Simplifydigital Customer Choice Awards are as follows:

Winner, Best Digital TV, Broadband and Home Phone Bundle: Sky

Winner, Best Super-Fast Broadband: Virgin Media

Winner, Best Broadband Extra Features: BT

Winner, Best Value Broadband and Home Phone Bundle: Talk Talk Essentials

Winner, Best Value Broadband Only: Plusnet


Charlie Ponsonby, CEO of, commenting on the results of the second annual Customer Choice Awards, said:

"The Customer Choice Awards are unique in the industry because they are based on the real views of real customers. Qualitative customer feedback is the most objective source of information to rate a product or service, which is why we believe these awards are so important."

Feefo uses both "tick-boxes" and "free text" feedback areas to obtain insight into customers' real experiences before, during and after installation.  As such it is similar to the 'Net Promoter Score'**, used in the US and UK to measure the strength of customer advocacy for a brand.



About Simplifydigital offers a unique "Switching Support" service, with friendly experts on-hand seven days a week to provide answers to all your questions in plain English; find the best deal available at your address (from all the top UK providers); and be there to help make sure that the installation and set-up goes smoothly.

Customers call their London-based experts free on 0800 1 388 388 or use their online service at

Notes to editors

*Feefo is an independent feedback forum which allows customers to freely express their views on a product or service.  The feedback is collected in a strictly controlled and impartial manner and is available for view at  Feefo works with a number of leading brands across a huge variety of sectors. 

** NPS is based on the fundamental perspective that every company's customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question - How likely is it that you would recommend [Company X] to a friend or colleague? - Companies can track these groups and get a clear measure of your company's performance through its customers' eyes.

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