Simplifydigital welcomes new Ofcom initiative to create single
broadband and landline switching process
- New Ofcom initiative will create a single switching
process and eliminate the need for consumers to contact their old
supplier prior to moving providers
- Simplifydigital welcomes the initiative and considers
it very good news for consumers, who will find moving to the best
available deal much easier
- A single switching process is a big step forward for
the industry. It will drive competition, as more consumers become
confident about switching
Ofcom has today (8th August) announced a new initiative to
simplify the process of switching broadband and landline
The single switching process, proposed for implementation in
2015, will allow consumers to move easily between providers,
without the need to contact their old supplier. Measures will be
put in place to prevent consumers experiencing a loss of service
during the changeover, or being switched without their consent.
Simplifydigital, an independent broadband comparison and
switching support service, welcomes this encouraging news and sees
it as a big step forward for the industry.
Charlie Ponsonby, CEO of Simplifydigital, comments:
This Ofcom initiative is very good news for consumers. Many
people are put off switching broadband providers as the process is
seen as difficult and confusing. A single switching process in
which you don't have to talk to your old provider will be a big
We help thousands of customers a week who want to switch
broadband provider - but are confused by the myriad of competing
deals, and are worried about the switch going wrong. This new Ofcom
initiative will help hugely in encouraging people to switch and
Simplifydigital expects an industry shake up if the new
initiative goes ahead. Consumers will become more confident about
switching, and will switch providers more regularly. Providers will
focus just as hard on the retention of existing customers as on
gaining new customers.
Ofcom is consulting on the details of putting these improvements
in place by implementing a change to regulatory rules ('General
Conditions') and on timescales for changes. The consultation closes
on 2nd October 2013, with Ofcom aiming to finalise details by early
2014 and implement the new process within a year thereafter.
Note to Editors
Simplifydigital is a free and independent "Switching Support"
service for digital TV, broadband and home phone services, with a
Price Comparison Calculator that is approved by Ofcom. On average,
it saves customers £346* pa by finding them better deals.
Simplifydigital's friendly experts are available seven days a
week to provide answers to all your questions in plain English,
find the best deal available at your address, and be there to help
make sure that the installation and set-up goes smoothly.
Customers call its London-based experts free onor use the online
service at www.simplifydigital.co.uk.
*20% of Simplifydigital
customers received an average saving of £346 per year. Data based
on 2102 Simplifydigital records between 1st February - 15th May
Charlotte Brown, Simplifydigital
DD: 0208 735 8352
Joe Smithies, Ofcom Communications
DD: 0300 123 4000