The Customer Experience 2015 report investigates whether the
market promotes competition and works effectively for
Simplifydigital's role has been to provide Ofcom with data and
insights using the Simplifydigital Product Database - the
definitive view of the UK broadband, home-phone and pay-TV market.
This is a real-time database of over 4,500 package permutations.
For every package, over 150 price and feature variables are held
for the last four years.
This data has formed the basis of the reports' key
- Promotional discounting is on the increase. While this may be
positive for some consumers, a growing gap between promotional
prices and standard 'list' prices mean that consumers who are not
engaged with the market may find themselves paying
- Increasingly complex pricing may confuse consumers and lead to
poor purchasing decisions or consumers being put off engaging with
the market. Bundling, discounting, time-limited offers and an
increasing number of different packages may be making it more
difficult for consumers to compare services and identify the best
deals. A key observation here has been that higher line rental to
some extent reflects tariff re-structuring in the context of
Note to editors
- For further information on how Simplifydigital can provide data
and insight on the UK broadband, home-phone and pay-TV market
please contact Vladimir Radivojev, Data Director, on firstname.lastname@example.org
- Started in 2007, Simplifydigital is the UK's largest
independent broadband, digital TV and home phone Switching Service.
We help customers find the best package for their property, so they
can save on their bills. We are proud to have a fully
Ofcom-accredited Price Comparison Calculator and offer a free,
UK-based telephone switching service.
- Address: Simplifydigital Ltd, Landmark House,
Hammersmith Bridge Road, LONDON, W6 9DP
Telephone: 020 8735 8379