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Simplifydigital.com reveals the latest TV and audio stats

The way in which we watch TV has changed dramatically over the past twenty years due to the rapid development of new technologies.

By on January 26, 2012 at 17:00 PM
Press
Digital TV
Simplifydigital.com reveals the latest TV and audio stats

76 per cent of consumers now have broadband connected at home;
Digital Video Recorders are now available in 46 per cent of homes;
35 per cent of individuals now claim to use broadband to watch catch-up television;
During 2010, 10 per cent (1m) of television set sales incorporated a connection to the internet;
Just over a fifth (22 per cent) of consumers with access to a games console use it to watch video content;
For the first time in Q1 2011 household internet take-up (78 per cent) exceeded PC ownership (77 per cent) as a small proportion of households went online via mobile phones only;
The most commonly used internet service accessed on mobile phones is social networking, used by 57 per cent of mobile internet users;
Over half (51 per cent) of adults and two thirds (65 per cent) of teenagers say they have used their Smartphone while socialising with others, nearly a quarter (23 per cent) of adults and a third (34 per cent) of teenagers have used them during mealtimes and over a fifth (22 per cent) of adult and nearly half (47 per cent) of teenage Smartphone users admitted using or answering their handset in the bathroom or toilet.



Technology in the household

One of the most common ways of watching television content is through 'time-shifted viewing'; time-shift viewing is the recording of programming to a storage medium to be viewed or listened to at a time more convenient to the consumer. Examples of this technology are the Sky + (Plus) Box and the TiVo Box from Virgin Media. We can now record programmes onto a hard-drive which is incorporated into our set-top box and watch the programme at a more convenient time. This is a development from the VCR as it eradicates the need for a separate piece of equipment to record programmes.

"Digital Video Recorders are now available in 46% of homes. Within these households, time-shifted viewing accounted for 14% of all viewer hours in 2010."

Despite the increasing availability of DVRs, the internet has emerged as another medium through which we can watch shows that we have missed. "With 76% of consumers now having broadband connected at home, a number of service providers offer access to audio-visual content on demand over the internet." Many broadcasting companies have used the rise of the internet to maintain and attract customers through online video players which provide access to a wide range of programmes. Popular examples of this include: BBC iPlayer, ITV Player, 4OD, Demand5 and Sky Go. Instead of arguing over the remote with someone, we can now watch shows online through these video players and they are becoming increasingly popular. "35% of individuals now claim to use broadband to watch catch-up television." The range of programming available on these online players is increasing as rival companies battle to attract customers through the internet.

Smart TV technology is a more recent technology; the best description of a Smart TV device is a piece of equipment which incorporates the functions of a television, computer and Smartphone into one. As broadband availability increases, and the demand for television content online increases, it would be convenient for consumers to have one piece of equipment which would act as the focal point of entertainment in our homes. "A range of television screens now incorporate an internet connection, and during 2010, 10% (1 million) of television set sales incorporated a connection to the internet."

Even major computer-gaming companies are getting involved in the television-viewing evolution as the most modern consoles in our homes can double-up as Smart TV devices. "Just over a fifth (22%) of consumers with access to a games console use it to watch video content." Sony's PlayStation 3, has an incorporated BBC iPlayer application which allows users to catch-up on their favourite BBC shows through their console. Microsoft's Xbox has an incorporated Sky Go player for members who pay a monthly subscription to the Xbox liver service. Both of these consoles, as well as Nintendo's Wii, have web browsers and social media applications which allow users to make the most of their console.  

Mobile Technology

"For the first time in Q1 2011 household internet take-up (78%) exceeded PC ownership (77%) as a small proportion of households went online via mobile phones only." This statistic highlights the importance of mobile internet technology. Many of us don't buy phones because of its traditional calling features because more emphasis is placed on its features such as internet access, email and social networking access. Having internet access on our mobiles is of course convenient when we are out and about and it has become the primary method of internet access for many of us. "In Q1 2011, Ofcom's technology tracker research found that almost a third (32%) of mobile users accessed internet services on their phone, up from 26% a year previously."

"The most commonly used internet service accessed on mobile phones is social networking, used by 57% of mobile internet users." The social networking craze is what is driving the need for internet access on mobile phones. Social networking sites have become the main method of communication for many people rather than actual phone calls or text messaging. 

"Over half (51 per cent) of adults and two thirds (65 per cent) of teenagers say they have used their Smartphone while socialising with others, nearly a quarter (23 per cent) of adults and a third (34 per cent) of teenagers have used them during mealtimes and over a fifth (22 per cent) of adult and nearly half (47 per cent) of teenage Smartphone users admitted using or answering their handset in the bathroom or toilet." Although these statistics could be seen as comical, they show the importance of social networking and mobile internet access, which is why these features have been incorporated onto video game consoles and Smart TVs. 


The future

The increasing competition between technological companies will allow more consumers to adapt and learn about the new products/services being offered. As mentioned before, it may even become a necessity to own a Smartphone and have a Smart TV as old technologies and 'ways of doing things' are eradicated. One story which supports this argument is the rumour that Google TV and Apple TV may bid for lucrative football broadcasting rights online.  This will allow users to watch live Premier League football matches through these Smart TV set-top boxes rather than watching them through satellite and cable television connections. The future looks bright and exciting for everyone.

 

 

 

 

Notes to editors:
Simplifydigital.com offers a free and impartial "Switching Support" service for anyone looking to get a digital TV, broadband or phone package.
Its London-based impartial experts are available for free over the phone, to answer all those tricky questions and match the family's needs to the best deal available.
Simplifydigital.com's experts are available for free on 0800 1 388 388 seven days a week (Lines open Mon-Fri 8am-8pm; Saturday 9am-5:30pm; Sunday 10-5:30pm).
You can also use Simplifydigital.com's Ofcom accredited comparison engine online at www.simplifydigital.com.



1 Data sourced from Ofcom TV and audio-visual report August 2011. http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr11/tv-audio-visual/

2 Data sourced from Ofcom Internet and web-based content report August 2011
http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr11/internet-web/

3 Data Source: http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr11/market-context/

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