- Ofcom has released a free guide on traffic management for UK
- The guide aims to empower UK consumers by providing essential
information on how traffic management and shaping techniques affect
their internet connection and service
- As an independent broadband comparison and switching service,
Simplifydigital welcomes this initiative and aims to provide free,
expert advice on any issues concerning the selection and management
of consumers' broadband services
Ofcom provides advice on traffic management
The UK's telecoms regulator has produced a free guide on traffic
management, to help you understand the ins and outs of "traffic
shaping" policies employed by residential broadband providers.
Traffic shaping/management affects the speeds of your connection
during peak hours, and is the practice of balancing out the 'up to'
speeds of everyone using the same network in a local area, so that
everyone can get online.
You can read the full Ofcom traffic management
Simplifydigital also provides a free guide on traffic management policies,
because we believe that it's important you know everything about
your chosen broadband service, before you switch. Always make sure
to check the small print before you sign on the dotted line, and be
aware of any traffic management policies that could impact on your
online experience if you're usually online at peak times.
It is worth saying that not all providers practice traffic
management techniques - Sky for instance, has never used traffic
shaping to metre out its network connections. Lyssa McGowan, Brand
Director at Sky, commented on the release of Ofcom's free
At Sky we believe consumers want unlimited services - as well as
the peace of mind that 'unlimited' really means unlimited. As the
only ISP which has never had any usage caps, fair-use policies or
traffic management on our unlimited products we welcome the
proposals by Ofcom that those who do traffic shape must be more
transparent about it. This will ensure consumers can make informed
Recommended Sky deal with no traffic management policy:
TalkTalk also offers broadband packages with no traffic
management policy, including its Essentials and Unlimited range of
Recommended TalkTalk deal with no traffic management
For more information, take a look at our free traffic management guide.