BT set to bundle BT Sport for free with BT broadband combined
with a price reduction which could prove a compelling
BT Sport on BT TV is a harder sell as Sky Sports is so well
entrenched in TV households
You can sign up to BT Sports from today (10th May
2013) and receive a free upgrade to HD subscription for a year, the
services are going live from 1st August
BT is set to offer the confused consumer yet more alternatives
in the already crowded broadband, home phone and digital TV market.
Here is our take on what BT Sport offers and what it means for
As Charlie Ponsonby, CEO of Simplifydigital, comments:
"The launch of BT Sport represents a huge investment by BT
to break into the lucrative TV sports market and does offer the
consumer yet more attractive alternatives when it comes to choosing
their home broadband and entertainment package."
What is BT Sport?
The BT Sport pack contains two brand new sports channels: BT
Sport 1 and BT Sport 2 as well the existing sports channel ESPN.
The sports line up currently announced consists of:
- Barclays Premier League.38 exclusively live Barclays Premier
League matches, including 18 top picks.Sky still have the stronger
offer, as customers have access to a far greater number of
exclusive Premier League matches (116).
- Aviva Rugby Premiership.All 69 live Aviva Premiership Rugby
matches only on BT Sport.
- FA Cup with Budweiser on ESPN.25 exclusively live matches, plus
the FA Cup final.
- Scottish Premier League and Scottish Football League.30
exclusively live Scottish Premier League matches plus 10 Rangers
matches from the Scottish Football League.
- UEFA Europa League.Live coverage of up to 176 UEFA Europa
- Football from around the world.Hundreds of top-flight league
football matches from around the world, including Italy, Germany,
France, Brazil and the US.
- Women's Tennis Association.Live coverage from 21 global
tournaments, including the season-ending WTA Tour
- Moto GP.Exclusive live rights to all the Moto GP races of the
season from 2014.
How can I get BT Sport?
There are 3 ways to access BT Sport:
- On the Sky digital satellite platform. Existing Sky customers
can add BT Sport to their subscription at a cost of £12 a month
(£15 for HD) plus a one off activation fee of £15. One month
minimum term. This is £1 cheaper than ESPN currently is. If you
have BT broadband, it's free
- On BT TV which is available with BT Infinity (BT's fibre-optic
- On the BT Sports app or online player, which you can stream to
your PC, Mac, tablet or smartphone. BT have not been able to
confirm yet whether Sky customers will get access to the BT app or
online player even if they pay for the BT Sport TV channels.
BT Sport is currently not available on Virgin Media or TalkTalk
What are the new BT broadband and BT Sport bundles?
All BT broadband and phone bundles will include access to the BT
Sports app and online player for free. Prices and contract lengths
have been reduced.
BT's base package, BT Broadband & Weekend Calls -was £6.50
for 3 months and £13 thereafter. This is now just £10 per month
with a 12 month contract (previously 18 months).
BT Infinity (BT's fibre-optic broadband service)will also
include BT Sport for free combined with a price reduction. BT
Infinity 1 was £9 for 3 months and £18 thereafter. This is now just
£15 per month with a12 month contract (previously 18 months).
It's interesting that BT seemed to have initially pitched BT
Sport as a key weapon in the broadband market, rather than a
competing TV service to Sky. So the new BT sport channels will be
made available to all BT Broadband customers for free in
conjunction with an attractive price reduction.
As Charlie Ponsonby, comments: "BT has made a very bold
move, offering BT Sport free to its broadband customers in
conjunction with a significant price reduction. This suddenly makes
the traditionally more expensive BT broadband packages an enticing
alternative to the budget broadband deals on the market."
"BT already accounts for the majority of sales in the UK
broadband market and this performance is likely to improve further
following the BT Sport launch. Basic BT broadband is now only £4
per month more expensive than the budget alternatives, but will
come with the bonus of free BT Sport which is normally retailed at
£12 per month…"
The BT Sport TV proposition seems less likely to move the
market. BT Vision has not been particularly successful in the past
and the addition of BT Sports - which still lacks the lions' share
of sports content (that remains on Sky Sports) - is unlikely to
entice many Sky Sports viewers.
As Charlie Ponsonby comments: "Sky do sports on TV extremely
well and Sky Sports still offers the great majority of premium
sports content in the UK. As such, BT Sport does not seem to be
strong enough yet to make a material difference to the TV sports
balance of power in the UK".
BT Sport the small print
BT Sport - Available 1 Aug. BT broadband customers can watch BT
Sport online at home with a minimum line speed of 400kbps. To watch
BT Sport online elsewhere you need 3G/4G/wifi (charges may apply).
To watch BT Sport at btsport.com you need Microsoft Silverlight.
The BT Sport App works on iPhone (3GS and above), iPad (iOS 5.1.1
and above) & selected Android devices with OS 4.0). BT Sport is
also available on the Sky Digital Satellite Platform and BT TV with
Infinity for new and existing broadband customers who sign up for
12 months or have 12 months remaining on their contract; ongoing
renewal needed to get at a BT Sport at a discount. Sport on BT TV
requires compatible box, fee £49-£299 may apply. Sky box and active
viewing card required. e-billing required. UK only. Terms apply.
Please check bt.com/sport for details.HD TV pack usual price is £3
a month. Requires HD ready TV & cabling; Sky customers need a
black Sky box. Terms apply.
N.B Customers ordering before 1st August get free HD
for a year - a saving of £36 over the first year.
Simplifydigital offers a unique broadband, TV and phone
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top UK providers); and be there to help make sure that the
installation and set-up goes smoothly.
It is accredited by Ofcom as impartial and transparent, and on
average saves customers £295 pa by finding them better deals.
Customers call their London-based experts free on 0800
093 3930 or use their online service at