Dixons Carphone plc, Europe's leading
specialist electrical and telecoms retailer and services company,
today announces that it has entered into an agreement to acquire
Simplifydigital, the UK's largest and fastest growing multi-channel
switching platform, offering consumers an Ofcom-accredited price
comparison and switching service for broadband, digital TV and
fixed line telephone contracts. Completion is expected to take
place at the end of March.
Commenting on the deal,Seb James, CEO, Dixons Carphone
plcsaid:
"I am delighted to be making this
announcement today. Our job is to help customers make great choices
for both hardware and connectivity whether this be on the move or
at home. People want great deals - and help in choosing and
switching between a bewildering array of offers - and the
combination of Simplifydigital and the unique reach we have through
our shops and digital channels will make us the obvious place to
go.
Bringing Simplifydigital into the Dixons
Carphone family will further solidify our position as the best
place for customers to receive independent advice across all their
technology, connectivity, media content and service needs and
positions us well to take advantage of emerging trends in the
market, such as quadplay. It is also an important part of our wider
plan of building a significant Services business, where Dixons
Carphone becomes the trusted partner in our customers' homes for
responsive, accessible, expert and affordable technology
support.
I look forward to working with Charlie and
the excellent entrepreneurial team that has developed the business
this far."
Charlie Ponsonby, Founder and CEO, Simplifydigital said:
"We have grown rapidly to become the UK's largest TV, broadband
and home phone switching service. In doing so we followed a
path originally blazed by Carphone Warehouse - so I can't think of
a business better suited to help take Simplifydigital to the next
level than Dixons Carphone. We are excited to enter this next phase
of growth together."