Since its launch in October 2013, Virgin Media customers have
used the SmartCall app to rack up over 3 million minutes. The
"hassle-free WiFi landline calling app" allows customers to
"liberate their landline minutes on their mobiles regardless of
their mobile network", according to Virgin Media.
According to the stats, people talk for 80% longer on SmartCall
than on a standard mobile call. A total of 670,000 calls have been
made using the app from across the world, with iPhone owners making
up 45% of SmartCall users and Samsung users making up 37%.
Joe Lathan, director of broadband and home phone at
Virgin Media, commented:
It's great to see SmartCall liberate customers'
landlines and save people money. Whether it is a parent making a
SmartCall home when working abroad or the kids using WiFi to save
their pre-pay minutes, using our free app is a smart call. This
gives Virgin Media customers another way to harness the power of
their superfast broadband when at home and take the value of their
landline with them wherever they go in the world.
Can I use SmartCall?
If you have a Virgin Media home phone service with minutes, you
can use SmartCall on your smartphone regardless of your mobile
network. You can call people from overseas and even make calls to
08 numbers, all you need to do is download the iPhone or Android
app and use it instead of making regular landline calls on your