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Virgin Media customers experience 'Second Screen Sunday'

More Virgin Media customers than ever picked up their tablet over the weekend, turning to Virgin TV Anywhere to make sure they caught one of the four live premiership games taking place on Sunday.

By on May 14, 2014 at 12:00 PM
Digital TV
Virgin Media customers experience 'Second Screen Sunday'

Sports fans with a Virgin Media TiVo subscription and a Sky Sports bolt on were able to follow the final day of the Premier league on Sunday, thanks to the Virgin TV Anywhere app. The cable network saw a 38% increase in people using the app to catch all the action on their tablet, despite other family members already using the TV.

The number of viewers was highest at around 3.30pm, just before the end of the first half and the first of Man City's two goals. Sky Sports 1 and Sky Sports 2 accounted for 50% of the online viewership and more than a quarter of all content viewed through Virgin TV Anywhere, making them the most watched channels online for the day.

In a press release, Virgin Media said:

As families turned to their TVs and web devices for entertainment, sports fans in Virgin Media homes were treated to four channels of live football alongside live coverage of the Giro D'Italia cycling and the Spanish F1 Grand Prix. Available through their TiVo boxes, laptops, tablets and smartphones thanks to Virgin Media's superfast fibre network, sports fans easily could keep up with the action.

However, it wasn't only Sunday that saw an increase in online viewers. A match on Wednesday between Manchester City and Aston Villa created a similar spike, with Sky Sports 1 accounting for 44% of the viewership alone that day, and 20% of all content viewed on the Virgin TV Anywhere service.

How do I get Virgin TV Anywhere?

The Virgin TV Anywhere app is completely free to all Virgin Media TV customers, and can be easily downloaded from either the iOS App Store or the Play Store. A list of compatible Android powered devices can be found on the provider's website here.

Once you have signed in to your Virgin Media Account, you will be given access to up to 68 live channels, depending on your TV subscription. These can be watched at any time, wherever you can find a Wi-Fi connection in the UK.

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