Sports fans with a Virgin Media TiVo
subscription and a Sky Sports bolt on were able to follow the final
day of the Premier league on Sunday, thanks to the Virgin TV
Anywhere app. The cable network saw a 38% increase in people using
the app to catch all the action on their tablet, despite other
family members already using the TV.
The number of viewers was highest at around 3.30pm, just before
the end of the first half and the first of Man City's two goals.
Sky Sports 1 and Sky Sports 2 accounted for 50% of the online
viewership and more than a quarter of all content viewed through
Virgin TV Anywhere, making them the most watched channels online
for the day.
In a press release, Virgin Media said:
As families turned to their TVs and web devices for
entertainment, sports fans in Virgin Media homes were treated to
four channels of live football alongside live coverage of the Giro
D'Italia cycling and the Spanish F1 Grand Prix. Available through
their TiVo boxes, laptops, tablets and smartphones thanks to Virgin
Media's superfast fibre network, sports fans easily could keep up
with the action.
However, it wasn't only Sunday that saw an increase in online
viewers. A match on Wednesday between Manchester City and Aston
Villa created a similar spike, with Sky Sports 1 accounting for 44%
of the viewership alone that day, and 20% of all content viewed on
the Virgin TV Anywhere service.
How do I get Virgin TV Anywhere?
The Virgin TV Anywhere app is completely free to all Virgin
Media TV customers, and can be easily downloaded from either the
iOS App Store or the Play Store. A list of compatible Android
powered devices can be found on the provider's website here.
Once you have signed in to your Virgin Media Account, you will
be given access to up to 68 live channels, depending on your TV
subscription. These can be watched at any time, wherever you can
find a Wi-Fi connection in the UK.