TalkTalk has announced it will be the first ISP to make all its
landline privacy features completely free. The move is part of the
network's ongoing campaign to stamp out nuisance calls in the
Research from consumer support group Which? states that one
third of Britains feel intimidated by cold calls, and over half
have been discouraged from picking up the landline at all.
To make its users feel more comfortable answering their home
phone, TalkTalk is offering its Anonymous Caller Reject service
completely free. This means anyone who tries to call the user from
a withheld number will hear only a busy tone, while the customer's
phone won't even ring. This service is available on other networks,
however it can cost up to £4.00 a month depending on your
TalkTalk can now also add a Last Caller Barring service to its
customer's talk plan completely free. This will allow users to
block the last number that called their landline, preventing them
from calling again.
Dido Harding, TalkTalk CEO, said:
Nuisance and unwanted calls are a huge source of stress and
frustration. We don't believe that people should be charged for the
privilege of protecting their privacy. Our customers can now
benefit from even more free features to help them avoid nuisance
calls, helping to make TalkTalk homes even better off.