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BT buys ESPN – what does it mean for me?

BT has decided to bring more competition into the digital TV and sports broadcasting sectors with its recent buyout of ESPN.

By on February 28, 2013 at 00:00 AM
BT buys ESPN – what does it mean for me?

ESPN, previously owned by Disney, will give BT exclusive access to "a host of US sports currently shown on ESPN America". This will make the telecoms giant a solid competitor to Sky, which has been the dominant force in sports broadcasting.

Currently in BT's digital TV and sports broadcasting shopping basket:

  • Live FA Cup coverage until the end of the 2013/14 season
  • UEFA Europa League and German Bundesliga until the end of the 2014/15 season
  • Clydesdale Bank Scottish Premier League until the end of the 2016/17 football season

In addition, last summer, the provider bought rights to air 46 live Premier League games for three years.

BT Retail's chief executive of television, Marc Watson, commented:


"The FA Cup, Scottish Premier League and Europa League rights will allow us to offer customers of BT Sport even more quality live football, including our first games from the Scottish top flight and our first European competition rights. There will also be the best of US sports available courtesy of this deal, which will further broaden the appeal of BT Sport."

What does it mean for me?

This is great news for consumers and sports lovers as the deal will result in more exciting content and more competitive prices for digital TV sports packages in the near future. Have a look at the best digital TV packages currently available on the top right hand side.

Which digital TV deal should I go for?

If you need help picking a digital TV package that's right for you, give us a call on 0808 256 6606 and we will help you find, sign up or switch to a package that works for you.



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