What is broadband traffic management?
Broadband exchanges have to deal with thousands of people all
connecting to them at the same time. If even just a handful of
those users are downloading huge files all at once, it can put a
huge strain on the network which results in everyones service
slowing right down to a crawl. In order to avoid this, some
providers will slow the service of certain users at peak times,
just to ensure there is enough bandwidth to go around.
Where to find broadband traffic management information on
broadband provider websites
Here are quick links to the broadband traffic management
policies on suppliers' websites:
Traffic management policies often vary dependning on both the
provider your with and the package you chose. For instance, a
customer with an unlimited package will be subject to a different
policy to a customer with only 40Gb of data.
When is broadband traffic management usually applied?
6pm - 10pm on a weekday, and to midnight during weekends.
However, this varies between broadband providers and not all ISPs
use this tactic, TalkTalk has announced that it will no longer be
applying traffic management policies to residential broadband
connections, for example.
What is the impact of traffic management?
It depends on which broadband package you have, and the supplier
you're using. If you have a great home router set up, good average
speeds and a superfast broadband package, you might not even notice
a discernable difference to your broadband speeds during traffic
management periods at peak times. If your service is slow anyway,
for instance if you're a long way away from the exchange, you have
low bandwidth due to a large volume of customers using the same
service in your local area, or your line has a fault, traffic
management can cause crippling lags and connection issues.
How can I tell if I am being affected by traffic management
Take a broadband speed test to see how fast your connection
currently is. If the speeds are significantly lower than the 'up
to' speeds advertised by your ISP for your particular package, and
if it is currently a peak browsing period, you may be affected by
your ISP's traffic management policy.
To find out which providers are offering a completely unlimited
service in your area, free from traffic management policys, give
our Switching Support service a call on 0800 542
4704. We'll help you find the perfect broadband package
for your home.