Simplifydigital is here to find you the best possible
broadband, phone or TV package
We take your privacy very seriously, and work hard to protect
your personal data.
collect, why we collect it, what we do with it and the choices you
have, including how to access and update information.
Our policy applies to you if you use our products or services in
store, over the phone, online, through our mobile applications or
if you use any of our websites or interact with us on social media
Who we are
Simplifydigital, a trading name of Dixons Carphone
plc, (referred to in this document as "Us", "We", "Our" or
"Company") is a company registered in England and Wales (Company
registration number: 2142673) and is part of the Dixons Carphone
group of companies. Dixons Carphone is Europe's leading specialist
electrical and telecommunications retailer and services company,
employing over 42,000 people in nine countries. We pride
ourselveson giving our customers simple and independent advice on
which electronic and technology products are right for them.
Our primary brands are [Currys PC World, Dixons Travel and Team
When you shop with us or use our services, you trust us with
your data. We're a company that puts you, our customer, first,
respecting you as an individual but also as a member of our
community. We listen to our customers to understand your
expectations and make sure these are reflected in our business
decisions. We're committed to maintaining your trust and
and why we collect your personal information, how we use it, the
very limited conditions under which we may disclose it to others
(where direct marketing is concerned only with your explicit
permission) and how we keep it secure..
Information we collect
We collect personal information about you when you visit on eof
our stores, use our Websites ("Websites"), or use our web or mobile
device applications ("Mobile Apps") or if you communicate with us
by phone, e-mail and social media. We refer to our Websites and
Apps collectively as "Online Services".
The types of personal information we collect includes:
- Personal details such as your name, address, date of birth,
email address, phone number and other contact information
Transaction information, such as the product you purchased, its
price, your method of payment and your payment details.
- Information about you like your employment details, financial
position and information taken from identification documents like
your passport or drivers licence when we review your application
for insurance or loans offered by selected third parties
- Your account information - such as dates of payments owed and
received, the subscription services you use or any other
information related to your account.
- The phone numbers that you call/send messages to or the phone
numbers that you receive calls/messages from.
- The date and time of the calls and messages you send or receive
through our network, and your location at the time these
communications take place.
When you're online the information we collect includes:
- Account information, like your username, password, and other
identifiers or credentials you use to access our online services or
to buy our products and services, details of your shopping
preferences, such as your favourite brands and products, as well as
which of our stores you prefer to shop in.
- Details of your visits to the Website, in-store WIFI or App and
the resources that you access. Examples include ads that you click,
device information and your location.
- IP address and cookie data.
- Information that you provide in your dealings with us. This
includes when you register to use our online services, or when you
subscribe to our services or request further services and/or
information from us.
The situations when you provide personal information could
include when you:
- Purchase products at our stores or through our contact
- Register or use our Online Services
- Request to receive marketing or other communications
- Use our Wi-Fi networks or other in-store tech
- Enter one of our competitions or when you complete on eof our
- Submit information when you're providing feedback
- Use interactive features of our Online Services.
How we use your information
The law on data protection sets out a number of different
reasons for which a company may collect and process your personal
data. These are set out below
When we're required to
enter into a contract with you
- We use your personal information to process your orders and
payments or to give you a refund.
Where you have provided consent
We use email and text messages to communicate with you about our
products and services, competitions, offers, promotions or special
events where you tick a box.
- To provide a free mobile phone upgrade reminder service to
inform you when a product is back in stock.
- To send you a renewal notice
- If you give us permission, to communicate with you about our
third party partners that we believe may interest you
Where there is a
As a Company we are often required to process your personal data
in order to carry out certain tasks relating to our business
activities. In such cases, processing of personal data can be
justified on grounds of legitimate interest.
- To provide customer support and to respond to, and communicate
with you about your requests
- To contact you if we need to obtain or provide additional
- To check our records are right and to check every now and then
that you're happy and satisfied (e.g. customer surveys).
- For marketing activities (other than where we rely on your
consent) e.g. marketing permissions captured during the course of a
sale, personalising marketing messages through social media and
other third party platforms;
- To send promotional material (e.g. renewals) to you in the post
or inform you of our offers by telephone
- To comply with a request from you in connection with the
exercise of your rights (for example where you have asked us not to
contact you for marketing purposes, we will keep a record of this
on our suppression lists in order to be able to comply with your
- To send communications to you about your orders, purchases or
accounts and bill you for using our products or services
- To let you post on our blogs and interact with us through
Personalise & Improve our Services
- To personalise your experience on our online services. This
could include providing you with interesting, relevant content, or
making navigation to our Sites and Mobile Apps easier
- To help us understand more about you as a customer, the
products and services you use, the way you use them and how you
shop across the company, so we can serve you better
- Improve the content and appearance of the Website(s) or App(s),
and to make sure that content is presented in the most effective
manner for you
- To operate, evaluate and improve our business, including the
development of new products and services; to determine the
effectiveness of our sales, marketing and advertising; and the
analysis and improvement of our products, offers, promotions, and
Online Services and other technologies
- To show you relevant ads by using data collected from your
devices, including your searches, location, ads that you have seen
and personal information that you have given us, such as your age
range, gender and topics of interest. Dependant on your Ads
Settings, this data informs the ads that you see across your
devices. So if you visit our website on your computer at work, you
might see ads about our products or services on your phone later
- Where you fail to repay what you owe Us or return our property,
we may need to trace your whereabouts (sometimes using a tracing
Agent) in order to recover payment or reclaim property. This might
be carried out by a third party debt recovery agent on our
- To protect against, identify and prevent fraud and other
criminal activity, claims and other liabilities
- For network and information security in order for us to take
steps to protect your information against loss or damage, theft or
When we're required to
comply with our Legal Obligation
We'll use your personal information to comply with our legal
- To identify you when you contact us
- To verify the accuracy of data that we hold about you
- To assist HMRC and/or the Police and/or other regulatory bodies
in relation to an investigation by a public authority.
Where it is in your
In certain circumstances it is in your vital interests for us to
process your personal information. We may need to contact you if
there are any urgent safety or product recall notices or where we
otherwise reasonably believe that the processing of your personal
information will prevent or reduce any potential harm to you.
Who we share you personal information with
We share personal information within the Dixons Carphone PLC
Group. Members of the Dixons Carphone Group that receive this
information are not authorised to use or disclose the information
Our service providers:
We work with partners, suppliers, insurers and agencies so they
can process your personal information on our behalf and only where
they meet our standards on the processing of data and security. We
only share information that helps them provide their services to us
or to help them provide their services to you. For example, some of
our service providers place advertising for us online, about our
products and services and those of our retail partners, suppliers
and third parties. As a result, where you have indicated you are
hapy to receive marketing from us, you might see online advertising
that we have placed on the web sites you visit, or the interactive
services you use.
Other organisations and individuals
We may transfer your personal information to other organisations
in certain scenarios. For example:
- When you apply for credit or purchase an insurance product
we'll pass on your information to trusted third party partners
responsible for these products. Please note we act as a credit
broker and not as a lender in respect of our insurance products
credit facility within our UK and Republic of Ireland stores.
- If required to by law, under any code of practice by which we
are bound or we're asked to do so by a public or regulartory
authority such as the Police or the Department of Work and
- Information may also be shared with fraud prevention agencies
to prevent fraudulent claims.
- If we need to do so in order to exercise or protect our legal
rights, users, systems and services.
- In response to requests from individuals (or their
representatives) seeking to protect their legal rights or the
rights of others.
- With emergency services (if you make an emergency call),
including your approximate location
Credit Reference Agencies
In order to process your application we'll supply your
personal information to credit reference agencies (CRAs) and they
will give us information about you.
This will include information from your credit application and
about your financial situation and financial history. CRAs will
supply to us both public (including the electoral register) and
shared credit, financial situation and financial history
information and fraud prevention information. We will use this
- Assess your creditworthiness and whether you can afford to take
- Verify the accuracy of the data you have provided to us
- Prevent criminal activity, fraud and money laundering
- Trace and recover debts
- To make sure any offers provided to you are appropriate to your
We'll also continue to exchange information about you with CRAs
on an on-going basis, including about your settled accounts and any
debts not fully repaid on time. CRAs will share your information
with other organisations. Your data will also be linked to the data
of your spouse, any joint applications or other financial
The identities of the CRAs, and the ways in which they use and
share personal information, are explained in more detail at www.equifax.co.uk/crain
Internation transfers of your personal information
From time to time we may transfer your personal information to
our suppliers, service providers and other company offices based
outside of the European Economic Area (EEA) for the purposes
information will continue to be subject to one or more appropriate
safeguards set out in the law.
If we do transfer information to our agents or advisers outside
of the EEA, we will make sure that it is protected in the same way
as if it was being used in the EEA. We'll use one of these
How we use your information to make automated decisions
We sometimes use systems to make automated decisions based on
your personal information or the information we are allowed to
collect from others about you and your business (for example where
we perform credit checks). This helps us to make sure our decisions
are quick, fair, efficient and correct, based on what we know.
These automated decisions can affect the products, services or
features we may offer you now or in the future, or the price that
we chanrge you for them.
You have rights over automated decisions.
- Under certain circumstances, you can ask that we do not make
our decision based on the automated score alone
- You can object to an automated decision, and ask that a person
If you want to know more about these rights, please contact
How long we keep your personal information
We will keep your personal information for as long as you're a
customer. If you haven't made a purchase or engaged with us for 3
years or more, then we'll remove you from our marketing mailing
lists. After you stop being a customer, we may keep your data for
up to 7 years after the last time you interacted with us. This
could include one of the ways specified in 'How we use your
personal information' and for one of these reasons:
- To respond to any questions or complaints
- To show that we treated you fairly
- To maintain records according to rules that applies to us
- To establish, bring or defend legal claims.
We may keep your data for longer than 7 years if we cannot
delete it for legal, regulatory or technical reasons. We may also
keep it in order to help support product recalls or safety notices.
If we do, we wll mke sure that your privacy is protected and only
use it for those purposes.
We do not retain personal information in an identifiable format
for longer than is necessary.
Access to information held about you
You have the right to request what personal information we hold
about you. This is sometimes called a 'Data Subject Access
Request'. If we agree that we are obliged to provide personal
information to you (or someone else on your behalf), we'll provide
it to you free of charge. Before providing personal
information to you or another person on your behalf, we may ask for
proof of identity and sufficient information about your
interactions with us that we can locate your personal information.
Except in rare cases, we'll respond to you within 30 days after
we've received this information or, where no such information is
required, after we've received your request.
If any of the personal information we hold about you is
inaccurate or out of date, you may ask us to correct it.
In certain circumstances you have the right to request a copy of
your personal information from us or to have that information
passed to an organisationof your choice in a format that can be
Right to stop or limit our processing of your
You have the right to object to us processing your personal
information if we're not entitled to use it any more, to have your
information deleted if we are keeping it too long or have its
processing restricted in certain circumstances.
Where we rely on our legitimate interests, as set out under 'How
we use your personal information', you may object to us using it
for these purposes. If we agree that your objection is justified in
accordance with your rights under data protection laws, we'll
permanently stop using your data for those purposes. Otherwise
we'll provide you with our justification as to why we need to
continue using your data.
You can ask us to restrict the use of your personal information
- It isn't accurate
- It has been used unlawfully but you don't want us to delete
- It's not relevant any more, but you want us to keep it for use
in legal claims
- You've already asked us to stop using your data but you're
waiting for us to tell you if we're allowed to keep on using
Please note that we may be required by law to retain certain
information. Before we are able to provide you with any information
or correct any inaccuracies, we may ask you to provide other
details to help us respond to your request.
If you would like to exercise these rights, please contact
Please make sure you provide the following identification
documents as part of your application:
- One proof of identity - we can accept an unexpired copy of
either your passport or your driver's licence
- One proof of address - we can accept a copy of most recent (and
less than 3 months old) credit or debit card statement or a utility
bill showing the same name and address on your account or driving
licence where it hasn't been used as proof of identity (see
How can you stop the use of your personal data for direct
We won't send you marketing messages if you tell us not to.
- You can click onto the "unsubscribe" link in any communication
that we send to you by email which will automatically unsubscribe
you from that type of communication. Each "unsubscribe" link only
relates to that specific type of communication. Please also note
that you may continue to receive Service communications in relation
to the product and services we have sold to you
- In relation to our App(s), you can manage your preferences in
- Alternatively, you can unsubscribe by calling us on 01509
Please note that it may take up to 28 days to process your
You can also find further information within our Direct
The purpose of our Cookies Policy is to help explain what they
are, why you are collecting them, and what information cookies
Please refer to our Cookies Policy
All companies within the Dixons Carphone Group use technical and
organisational security measure to protect the personal information
supplied by you against loss, destruction, and any unauthorised
access by third parties.
Links to other websites
to other websites run by other organisations which we do not
control. This policy does not apply to those other websites and
Apps, so we encourage you to read their privacy statements.
We use so-called social plugins (buttons) of social networks
such as Facebook, Google+, YouTube, Instagram and Twitter.
After activation of a button, the social network can retrieve
data, independently of whether you interact with the button or not.
If you are logged on to a social network, the network can assign
your visit to the website to your user account. A social network
cannot assign a visit to websites operated by our other group
companies unless you activate the respective button there as
If you're a member of a social network and don't want that
network to combine data retrieved from your visit to our websites
with data they hold on you, you must log out from the social
network concerned before activationg the buttons.
If you have a question or a complaint about this policy, the way
your personal information is handled, please contact us by one of
the following means:
By web form: Complete this Web Form
Dixons Carphone SAR
PO Box 689
Complaining to the Data Protection Regulator
You have the right to complain to the Information Commissioners
Office (ICO) if you are concerned about the way we have processed
your personal information. Please visit the ICO's website for
further details at: https://ico.org.uk
Changes to this Policy
We may review this policy from time to time and any changes will
be notified to you by posting an updated version on our website
and/or by contacting you by mail.
Updated as of May 2018