We may do this by post, email, text
message, online, by using social media or by sending you push
notifications through our apps.
We'll only use your personal information
to send you marketing messages if we have a legal right to do so.
That could be either with your explicit consent or where there is
'legitimate interest', like when we have a business or commercial
reason to use your information. We'll always provide you with the
opportunity to opt out of marketing when we first collect your
contact details and in every subsequent message.
We may ask you to confirm or update your
choices, if you purchase any new products or services with us in
future. We'll also ask you to do this if there are changes in the
law, regulation, or the structure of our business.
The personal information we have about
you is made up of what you tell us, and the data we collect when
you use our services, or from third parties we work with, like
We also gather statistics about email
opening and clicks, using industry standard technologies to help us
monitor and improve our e-newsletters.
We won't send unsolicited one-to-one
(direct) marketing email and/or SMS communications unless they
comply with the rules of General Data Protection Regulations and
Privacy Electronic CR and related guidance.
Specifically, our promise to you is
- We'll always ask you to actively opt-in to receiving
direct marketing messages. That is unless we're contacting you
about our own similar products during the course of a sale, and we
offered you the opportunity opt-out when you gave us your
- Our store and contact centre colleagues will always
inform you about any further use of yourcontact details for direct
marketing when you make a purchase
- We'll offer you a choice of how you would like to receive
marketing from us, including email or text.
- We'll make sure that the products or services we are
marketing are the same or similar to the ones you originally
consented to receive marketing for
- We'll ask for your consent to pass details to third
parties for marketing. And we'll name those individual companies
when we request your consent.
- We'll record when and how we obtained your marketing
consent, and exactly what it covers
- We'll make sure the language we use when you consent is
'clear and easy to understand, and that it's clearly
distinguishable from any other matters, including other Terms &
- We won't use confusing language in our marketing
statements, including the use of double negatives, technical or
legal jargon and confusing terminology or inconsistent
- For telephone and postal marketing communications, we'll
screen your name and contact details against the Telephone &
Mail Preference Service
- We'll always offer you the option to opt out of direct
marketing at the point when we capture your contact details and in
every subsequent communication, by either replying to the
communication or by clicking the unsubscribe link)
- We'll make sure we promptly opt you out of all of our
marketing activities on your request. We'll make sure there is
always a simple, easy-to-access and free of charge way for you to
withdraw your consent.
- We'll operate and maintain an in-house suppression file -
listing the names and contact details of customers who have told us
they don't want to receive commercial communications through all or
particular means of communication
- We'll rely on the legitimate interests of the business
(as an alternative to explicit consent) when we undertake postal
marketing, when we conduct live outbound phone sales or when we're
contacting our business customers. We'll include information in our
telephone scripts and in all postal marketing on how to opt out of
receiving such marketing.
- We'll screen data to remove files of deceased people so
that they are not used for marketing
- We will not send you any direct marketing if you haven't
been in touch with us or purchased from us in the past three
- We have procedures for dealing with inaccuracies and
- We'll cooperate fully with any investigation by the
Information Commissioners Office (ICO) in relation to our direct
Bought in lists
We'll only use bought-in lists for
texts, emails or recorded calls where we have proof of opt-in
consent which specifically names us.
- We'll only use the information on the lists for marketing
- We'll delete any irrelevant or
excessive personal information
- We'll screen the names on bought-in lists against our own
list of customers who say they don't want our calls.
- We'll carry out small sampling exercises to assess the
reliability of the data on the lists
- When marketing by post, email or fax, we'll include our
company name, address and telephone number in the
- We'll always tell customers where we obtained their
- We'll provide you with a privacy notice, where it is
practical to do so.
- We'll undertake adequate due diligence when we first
select data suppliers and in our ongoing work with them in order to
make sure it has received and used personal data fairly
- We'll make sure that adequate contractual terms are in
place requiring data suppliers to make sure personal data was
obtained and provided fairly and in accordance with the
requirements of GDPR
- We'll take all necessary steps to satisfy ourselves that
the data has been properly sourced, permissioned and cleaned. We'll
make sure that sufficient due diligence is undertaken and
contractual arrangements are in place with suppliers of personal