Sky announced today that it is launching a 3D TV demo in the prestigious Westfield shopping centre in West London on Friday.
This will be the first of over 100 planned 3D TV "shopping centre experiences" as Sky gets ready for the launch of Sky 3D next month. Sky 3D will be the UK's first 3D TV channel, showing a range of sports, movies, drama and factual content in 3D.
The 3D TV demo in Westfield will showcase a selection of 3D TV content Sky has filmed over the past two years, including the first public 3D screening of footage from last month's Burberry London Fashion Week show (23 February).
Westfield Shoppers will be given polarising 3D glasses to view the 3D TV demo which also contains footage from the world's first live sports 3D TV broadcast - Arsenal vs. Manchester United - as well as tennis, golf, boxing, ballet, movies and live music. Over the next 12 months Sky expects to have over 100 3D TV shopping centre demos.
Sky is a major proponent of 3D TV, seeing it as the next generation of digital TV, after the very successful high definition TV (HDTV). Sky's existing Sky+HD boxes, which are in 2.1 million UK and Irish homes, are already able to receive Sky 3D.
However, would-be 3D TV viewers will need to upgrade to a 3D compatible flat screen TV. The first 3D TV's have gone on sale in the US and are expected on the UK high street "later in the year".
Sky 3D is compatible with all the 3D Ready TVs - both 'active' and 'passive' - coming to the UK and Ireland this year, including all models from Sony, Samsung, LG and Panasonic.
If you would like to learn more about 3D TV, HDTV or plain old digital TV, why not speak to our impartial digital TV experts on 0800 1 388 388.
