Recent reports have suggested that leading PC brands including Dell, HP and Acer have revealed significant decreases in computer sales in Europe.

According to analyst firm, Gartner, PC sales fell by 2.4 per cent due to the ongoing economic cloudiness that seems to be keeping the entire continent in the shadows.

Generally, HP still remains the market leader at 20.2 per cent, followed by Acer, Asus as well as Lenovo.

Desktop PC sales suffered a particularly painful decline of 12.8 per cent, with the UK computer market dropping by 7.6 per cent and with it raising concerns amongst the industry insiders.

Gartner's research director, Ranjit Atwal, was quoted as saying that "the real worry for the UK PC market was whether it would ever return to solid growth".

It also has been said that if the markets continue operating at such a low point, PC prices are going to inevitably drop sooner rather than later.

"This could lead to significant price cuts in September, and challenges may then arise in selling new products into the channel in the third quarter of 2012," a Gartner representative summarised.

Will this have a knock-on effect on prices for broadband services in the UK - that is what SimplifyDigital is asking itself.