Everything Everywhere has been on the industry's radar for some time now seeing as the company hinted on numerous occasions that it was not too happy with its name.

This led some to suggest that perhaps Everything Everywhere was planning to erase T-Mobile and Orange brand names from the face of the earth.

The company has now fired back at the rumours saying not so fast, T-Mobile and Orange are not going anywhere.

The topic is still a headline favourite following yesterday's news that the joint venture will be the first one in the UK to kick off 4G services. This fuelled tales that the two company names would be killed off and Everything Everywhere would be given a more fourth-generation-centric title.

EE's spokesperson was quoted as saying that the parent firm will "remain committed to our hugely successful brands Orange and T-Mobile and continue to invest in them for the foreseeable future. Any suggestion otherwise is entirely speculative."

Simplifydigital sees why EE wants to keep both brands on board at least for the "foreseeable future". T-Mobile and Orange are both hugely successful in the UK and abroad.

Plus, the logo colours (pink and, you guessed it, orange) clash perfectly.