TalkTalk announced today that it was launching a new product - free television, as you might have suspected the service is completely free but, well, there is a "but".

TalkTalk's Plus customers (who have access to speeds of at least 3Mbps) can all opt for TalkTalk's digital TV service. However, customers will be required to sign a new contract if they want the new service, existing - 24 months, newbies - 18 months.

What is this innovative digital TV product, you ask? TalkTalk's Plus customers will receive a free YouView box (worth £299) which will give them access to all the content it comes with (for example Freeview channels and VoD content) as well as TalkTalk player (the broadband provider's version of iPlayer).

This is where the "but" part comes in. Customers who are interested in "flexible premium content", such as Sky's Sports or Movies, will need to buy a flexible subscription (30 days minimum). Plus, the set up will require an engineer to come over and put everything into place. For £50.

Head of TalkTalk, Dido Harding, said in the supporting statement:

"TalkTalk Plus customers will, from today, be able to pre-register for their free YouView set top box with no additional monthly subscription. This compelling offer is the UK's best value triple play package.

"It will give our customers more reasons to stay with us for longer and attract new broadband customers. It will also deliver significant value for shareholders. This is TalkTalk at its disruptive best."

For longer is definitely right, SimplifyDigital thinks. All 24 months longer, if you are an existing customer. Nevertheless, those who are interested are welcome to pre-register on the ISP's website, no live date has been revealed as yet.