The Cloud has good news to share. Throughout the past year, it passed the 5m registered users milestone and saw its monthly usage jump by 230 per cent in the past two quarters.

The wireless broadband operator also calculated that users were using more than 100m Wi-Fi minutes per week.

SimplifyDigital would also like to remind you that the Cloud has recently rolled out wireless broadband in locations such as Network Rail stations, London Overground, Greene King pubs, Greggs, Westfield Stratford, Ted Baker stores, the London Eye and Alton Towers among others.

The firm also informed us that the Department of Transport anticipated 500,000 tourists visiting London during the Games.

This is why the operator decided to expand and add landing pages as well as various Q&A pages to help the visitors get around. These have also been translated into several languages, including Chinese, Japanese, Russian, French, Spanish, Portuguese, Italian, German, Finnish, Swedish and Danish.

Vince Russell, managing director of The Cloud, said:

"The demand from customers is leading a whole range of high street venues and busy public places to install Wi-Fi for the first time.

"Businesses are realising that, by offering fast reliable Wi-Fi access from The Cloud to their visitors, they can not only deliver a better customer experience but also provide special offers or extra services to attract people.

"This summer is likely to be the busiest tourist season Britain, specifically London, will ever have. Lots of these visitors will want to use their smartphones for updating Facebook and Twitter, sharing photos or checking into locations, so Wi-Fi is going be vital to share the burden of all this data with the 3G network.

"We are ensuring our Wi-Fi is ready for this growth, is located in the places where people most value it and is as easy to use as possible for everyone."