BT has announced that it decided to rename its wireless broadband side of the business from BTOpenzone to a slightly easier to remember title - BT Wi-Fi.

In addition, those who use the BT Fon service will notice that the product has merged with Openzone and will also be marketed under the aforementioned new name.

BT Fon, or shall we start calling it BT Wi-Fi from this very moment, is a wireless broadband hotspot service which depends primarily on BT's Total Broadband customers sharing their home wireless hubs with other BT customers.

According to the provider's findings, Wi-Fi services are becoming increasingly significant due to the rise of portable devices (laptops, tablets, smartphones). Every minute 21,000 people log on to BT's wireless broadband network, the telecoms giant said.

The Head of BT Wi-fi, Andy Baker, commented on the move:

"As tablets and smartphones have become increasingly popular, connecting to the internet through Wi-Fi has become more relevant.

"We are proud to offer our customers free access to one of the biggest Wi-Fi networks in the world and wanted to make it easier for our customers to find a hotspot and get online, it made sense for us to bring our estate under one unified brand."

SimplifyDigital agrees; it does make sense. At least now thanks to the name change, it is more apparent what the service is about.