According to Sky's quarterly results, bundling
has become very popular as more than 3.2m homes
decided to subscribe the provider's "triple play"
As a quick reminder, triple play means taking three products
from a single supplier (for example broadband, calls and digital
This means that a third of all Sky's customers are currently
making significant savings on their monthly bills.
In terms of numbers, in the previous quarter Sky added 212,000
broadband customers to reach a whopping 3.9m, which is much higher
growth compared to the previous quarter (166,000).
Jeremy Darroch, Sky's Chief Executive,
"I'm delighted that six years on from launch our
customers are still responding in record numbers and that our
sustained growth means we're now the nation's favourite TV,
broadband and home phone provider.
"And the great news is that millions more customers have the
opportunity to get a better experience and save money by switching
their broadband and talk to Sky."
Meanwhile, Sky continues expanding and it
currently reaches 10.5m homes. SimplifyDigital would also like to
remind you that the ISP has recently launched its truly unlimited
fibre optic broadband, based on BT's FTTC