Many of you might be familiar with (or have been victims of) high roaming charges especially when it comes to using mobile broadband abroad. According to recent reports, O2 plans to be the first mobile operator to tackle the problem and apply the new EU regulations.

The old O2 PAYG (pay as you go) option included paying £3 per MB of data used abroad - however with the new Travel Package, this is to shrink to £1.99 for 25MB per day.

Customers who chose to take out contracts will also be able to use the O2Travel option as an add-on and will be charged 50p extra per call after which minutes will be taken from their allowance.

Meanwhile PAYG customers will look at paying 29p per minute to call and 8p to pick up.

Sally Cowdry, Marketing & Consumer Director for O2 UK, said that the company was aware of the fact that customers were keen on relaxing during their holidays without being worried about data caps and charges:

"With simple charges and a generous 25MB data bundle, O2 Travel provides a great way for our customers to keep in touch and share their holiday moments with family and friends without having to worry about the costs."

According to the operator, mobile broadband roaming has been a growing trend for quite some time now with 60 per cent of its UK data users would also browse abroad.

The firm also said that consumers were likely to go to sites such as Facebook, BBC as well as Google when on holiday.

The O2 Travel package is to kick start by the end of this month.