Are you friends with your boss or company seniors on
Facebook? If so, it appears that they might be
snooping around your social media accounts to find
out whether or not you have been spilling brand-related
secrets or breaching security regulations.
According to Gartner, 60 per cent of firms were
planning to cook up some official regulations which will ensure
that social media monitoring becomes an additional clause in formal
The researcher suggested that the stronger social media
surveillance rule among those 60 per cent will come into power
by the end of 2015.
At the moment, one in ten companies admitted that it monitored
social media activity for not only brand-related activity but also
for security purposes.
Andrew Walls, Research Vice President at
Gartner, was quoted as saying:
"Given that employees with legitimate access to enterprise
information assets are involved in most security violations,
security monitoring must focus on employee actions and behaviour
wherever the employees pursue business-related interactions on
However, this emerging trend raised quite a few concerns,
including privacy issues, with staff not feeling comfortable about
their personal data being seen (and possibly unintentionally
leaked) by third parties.
Mr Walls continued:
"The problem lies in the ability of surveillance tools and
methods to produce large volumes of irrelevant information. This
personal information can be exposed accidentally or become the
target of voyeuristic behaviour by security staff."
SimplifyDigital predicts that while the approach makes sense -
the brand should know if an employee is posting confidential
information maliciously - but if social media monitoring gets
abused, there is likely to be a fresh line up of civil court