According to recent reports, a BT broadband
advert has been banned after misleading customers
about the speed of its Infinity broadband
The ad from BT, featured on TV, press and internet ads, promised
customers broadband speeds "unbeatable" speeds only to be
challenged by companies, such as Virgin Media, by claiming that
these speeds were only available for certain packages.
According to BT, in May 2011 Infinity had an upload speed of
8.8Mbps and a download speed of 33.8Mbps, which was four times
higher than the national average according to an Ofcom report.
However, the Advertising Standards Agency (ASA)
has said that it has seen no support to BT's claims and agreed with
Virgin Media stating they were misleading.
The ASA said in a recent statement:
"We noted that the claim 'Do more online with three times
faster fibre optic broadband' was immediately followed by text that
discussed uploading and downloading activities.
"We considered that that implied BT's fibre optic broadband
was three times faster for those activities, and that consumers
were likely to read the claim as referring to the activities listed
in the ad.
"We therefore considered the claim had not been
substantiated and concluded it was misleading."