We are the first ones to give parents a choice, said TalkTalk, as they can decide for themselves to block adult content or not.

It seems that by the end of this month the ISP will make a point to start asking ALL of its new customers whether or not they wanted HomeSafe on or off at the point of purchase.

Other broadband providers (BT, Virgin Media, Sky) are keen on doing the same, however it is yet to be established if they simply have default content blocking software or network-level filters.

CEO of TalkTalk, Dido Harding, said in a statement:

"While no technical solution alone can solve the issue of internet safety, we believe that it is our duty as an ISP to provide our customers with simple and effective tools like HomeSafe to help them protect their families online.

"We hope that by offering all new customers an upfront choice about activating HomeSafe they will realise there is a wealth of support available to them."

Communications Minister, Ed Vaizey, was quoted as saying:

"Ensuring new customers make an active choice about parental controls is a good start in improving the protection for children online. It will mean new customers will have to decide whether they want parental controls on their Internet access."

According to TalkTalk's stats, more than a half of parents are concerned that their children may accidentally stumble upon an adult website full of "inappropriate content".

As a contrast 31 per cent of parents thought that their kids were just fine browsing the web and that they were fully protected. The danger of that assumption is that a filtering programme is up and running but blocking the wrong content while at it.

SimplifyDigital thinks that no matter how nifty your content blocker, it is not an alternative to good parenting.