Some of you might have noticed that last January's financial figures showed that HTC's sales were not as fruitful for the firm, as for, say Samsung or Apple.

However the smartie maker stated that instead of looking for faults elsewhere, some of the poor sales were attributed to its failure to produce ground-breaking functionalities and innovative features - in a nutshell, the firm thought it could do better.

While Samsung and Apple seem to be blooming, an array of their competitors including Nokia, Motorola and HTC has reported rather saddening results. For instance, HTC revealed a sharp drop in sales from Q3 to Q4 last year reaching 22 per cent.

Generally, if one was to compare last year's final quarter results to the year before, one would spot a 50 per cent difference in sales. That's a half down.

HTC was wildly popular a year or so ago and it was one of the first Android carriers on the market supplying affordable smarties which were perceived as worthy competitors to Apple's iPhones.

Winston Yung, HTC's chief financial officer, was reported by the FT as saying that the sales of high-end HTC handsets did not happen because "our product offering in the fourth quarter could have been better".

However, the firm remains positive, seen as it recently launched a fresh, strong and super-skinny handset, which HTC hopes will sell rather well.