Yesterday marked the launch of Virgin Media's much anticipated Spotify app.

The app, which is available to all Virgin Media TiVo customers, allows Spotify Premium subscribers to access their entire library of music, including favourite playlists and songs through Virgin Media's TiVo service using their home entertainment systems and HDTVs.

The app is available to users in the Apps and Games section of the TiVo interface and requires a broadband connection.

The addition of the Spotify app gives Virgin Media customers an even greater range of choice when it comes to home entertainment and on demand services.

The app allows you to browse and stream your music easily using the TiVo remote control. Virgin Media is exclusively the only digital entertainment provider in the UK to offer the Spotify music service across multiple platforms.

Virgin Media's executive director of digital entertainment, Cindy Rose, said:

"The world of digital entertainment is continually changing and we're always looking at ways we can bring our customers the best entertainment for their whole families. Our goal to deliver a truly unique experience for our customers and we're really excited about bringing Spotify to our TiVo service as part of our ongoing initiatives to develop the platform further with new features, applications and content."

Andreas Liffgarden, Global Head of Telecom Business Development for Spotify, added:

"Since we like our users to enjoy the world's best music under the best possible conditions, it made perfect sense for us to develop this great Spotify app for Virgin Media TiVo."

The move emphasises the versatility of Virgin Media's TiVo service as a flexible source of home entertainment as the company continually looks to provide a complete entertainment experience for customers as they bid to compete with satellite provider Sky.