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Smartie shipments overtake feature phones as Android leads the pack

Feature phones? No.

Smartphones? Yes, says Western Europe, where smartie shipments have overpowered those of feature phones with a little help from the Android Operating System.

Let's talk stats: IDC reported in Q2 feature phone shipments crawled back by 29 per cent to 20.4m while smartphones managed to squeeze in 48 per cent more, reaching 21.8m.

In fact, the analyst firm has found that phone manufacturers are slowly stepping away from making feature phones in favour of smartphones.

IDC was quoted as saying:

"Feature phones are becoming a niche segment driven by the very-low-end devices targeted at users who only need a device for voice and texts."

It has been calculated that a shiny third of all shipments (both feature and smart) across the market came from Samsung, followed closely by Nokia with 21 per cent as well as Apple at 11 per cent.

However, Samsung is also the star of a slightly different show as it has also grabbed first place in terms of shipments of smarties alone, scoring 22 per cent, which is just a single percentage more than Apple, with HTC fast on their footsteps with 14 per cent.

Francisco Jeronimo, IDC's European mobile devices research manager, reportedly said:

"Android-powered handsets from the likes of Samsung, HTC, and Sony Ericsson have been able to drive strong volumes and to grab the biggest slice of share from the declining Symbian as Nokia moves to Windows Phones."

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     Last updated on 12 September 2011

Categories: Business

Tags: apple  samsung  android  smartphones 

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