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Lord Alan Sugar joins YouView

Published By      Last updated on 08 March 2011

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Although Youview's (also known as Project Canvas) launch has been delayed, it did not stop making headlines and this time it's about appointing a new Non-Executive Chairman.

Lord Alan Sugar of the 'The Apprentice' was selected for the role replacing former non-exec Kip Meek.

Mr Meek was quoted as saying that:

"It has been apparent for some time that the YouView board would benefit from additional expertise in consumer marketing and technology delivery.

"Lord Sugar clearly supplies this. As the venture progresses towards launch, the change in Chairman makes sense. I wish Lord Sugar well."

Meek has previously held various posts in the media and communications industry, these include top dog names such as BT, Ofcom and YouView, among others.

It has been speculated that the latest appointment is directly connected to keeping the IPTV project in the public's eye.

Charles Dunstone, Chairman of TalkTalk, reportedly said on the behalf of the shareholders:

"Lord Sugar's experience in delivering set top box technology to the consumer is unrivalled and we are delighted that he will be with us as we introduce a new, enhanced television experience to homes across the UK.

"As we move from the development to the delivery stage I can't think of anyone better placed to help bring YouView to market than Lord Sugar."

Categories: Digital TV

Tags: YouView  project canvas  lord sugar 

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