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Sky survey: Broadband is more important to Brits than food

Published By      Last updated on 09 September 2010

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A recent survey conducted by Sky News has revealed that Brits would rather slash their food budget than give up their broadband service during economic difficulties.

Sky surveyed over 1,000 of their customers and found that broadband is fast becoming a necessity, not a desire.

Research analyst Michael Garland said in a statement today...

"Many Sky News Panel respondents indicated increasing concern over the impact that the current economic climate is having on their financial situation."

"Uncertainty surrounding job security, combined with rising costs for commodities such as food and drink, petrol, and electricity and gas have led to money worries for many, with some reporting increased insomnia, moodiness and even ill health as a result."

A separate survey conducted by Clydesdale bank found that 93% of respondents would cancel their broadband connection as a last resort!

Categories: Broadband

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