Sky seems to be everywhere you look in the news today.
In another announcement today it seems that HBO has sold their entire catalogue of TV content to the digital TV, broadband and home phone provider.
The five year deal cost a reportedly £150m and will include a wide range of successful programmes from The States including The Sopranos, The Wire & Sex and the City.
This is on top of news that they will spend around £1.7bn on content this year which will include sport and major movie titles.
Compare this budget with that of Five's £165m and BBC2's £500m and it's easy to see where to go for an abundance of TV content.