A majority of broadband users would look elsewhere if a website charged them to view content, a new survey has revealed.
The Times is one of the first UK newspapers to charge people, via a paywall, to view full-versions of their paper on the internet, but 81% of high speed internet users would prefer to view other free daily newspaper websites rather than having to pay.
The annual survey, by KPMG, showed that the introduction of paid-for content could be a difficult thing to successfully introduce, considering users can browse the internet to find free online newspapers.
Tudor Aw, head of technology on the KPMG Europe website, said that UK broadband users are "resistant" to pay for content.
He continued; "Our fourth survey shows clear trends emerging that while UK consumers continue to be resistant to paying for content, they are more open to sharing personal data, viewing advertising and using mobile as a platform for transactions."
The survey polled 5,627 people from a total of 22 countries.