The bundled broadband, home phone and digital TVmarket value could soar to £8 billion with half of households across the country predicted to be using the packages by the end of the year, Mintel has revealed.
Over the past five years the market for the broadband, TV and phone packages has increased six-fold, the market researcher said.
In 2005 the market was worth £490 million, rising to £3.3 billion this year and predicted to reach £5.9 billion by 2015.
Growth in the market is being driven by cost savings and easier supply, according to Mintel.
It said: "The triple-play business has been gaining more from dual-play buyers trading up in the recession than from newcomers buying in at that level straight away."
The economic downturn has resulted in cost-conscious consumers attempting to cut household bills and admin which has boosted take-up numbers, Mintel senior leisure analyst Matt King said.
"The sector has also been driven by the recession-related rise of in-home leisure, which has increased consumers' attachment to essential internet and pay-TV services," he said.
"Bundling has proved a way of retaining these core entertainment technologies on a more economic basis."
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