Virgin Media, the UK's second largest pay digital TV provider, has announced that Film4 HD and E4 HD will soon launch on the fibre-optic cable TV platform.
E4 HD will launch first in April on Virgin Media, showing HDTV programmes such as Glee, Skins and Hollyoaks, along with simulcasts of the E4 schedule.
Then Film4 HD will launch later "in the summer" and offer British, American and foreign films in high definition (HD), plus interviews and exclusive programming.
"Channel 4 has a great track record in delivering innovative and compelling content and we're delighted to bring some of their very best films and most popular programmes to our customers in stunning HD," said Virgin Media director of digital entertainment Cindy Rose.
"As more and more households become HD-ready, we're lining up content that makes the most of high definition and are making HD available to all our of customers for no extra fee."
Virgin Media is growing its range of HDTV channels which is currently limited relative to Sky's 37 HD channels, including Sky Sports and Movies in HD.
Virgin Media currently offers HDTV channels including Channel 4 HD, BBC HD, ESPN HD, National Geographic HD, Living HD. Virgin Media previously announced plans for the launch of Discovery HD and Eurosport HD.
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