As regular readers of Simplifydigital news reports will know, Sky launches its HD TV channel imminently, but would be 3D TV viewers will need a 3D TV ready digital TV to watch it.
So Sony's announcement is good news for 3D TV fans. Sony hopes that 3D TVs will account for 10% of their total digital TV sales next fiscal.
Samsung has also started selling 3D TVs in South Korea and said it would launch them globally this month with the aim of selling at least 2 million 3D TVs this year. Samsung has also announced a deal with Best Buy to start retailing 3D TVs in the US this month.
Sony will start selling 3D TVs in Japan on June 10 and plans to launch in the overseas market around the same time, and the UK should be high on the list of priorities for Sony.
A 46-inch Sony 3D TV should retail at about £2,500 including two pairs of 3D glasses - this is over 50% more expensive than an HD Ready LCD TV with a comparable screen size.
DisplaySearch a global research firm estimates that global demand for 3D TVs will likely reach 15.6 million units in 2013 from an estimated 1.2 million units this year.
If you would like to learn more about 3D TV or would like to compare the top digital TV deals currently available, why not speak to our impartial digital TV experts on 0800 1 388 388.