Sky is offering web-users a £50 Marks & Spencer voucher in return for signing up to its digital TV bundle online.
The coupon will go to those who agree to take on Sky's broadband and digital TV package, but only if they sign up before March 25.
Consumers can also nab the offer on the Sky+HD Starter bundle, which comes with a free set-top box, a HD pack, up to 2Mbps broadband and free evening and weekend UK calls.
Those not ready for HD can opt for the Sky+HD Starter with Broadband Base deal, which contains all of with above minus a high-definition channel pack.