Virgin Media's TV customers will be able to watch all of this summer's football World Cup in HD with all matches shown on ITV1 HD or the BBC's HD channel. Both HDTV channels are available on Virgin Media's digital TV platform and included in all of Virgin Media's TV packages at no extra cost.

Some of ITV1's HD content will also be available on demand via ITV Net Player on Virgin Media's TV platform. The popular TV on demand service saw over eight million views of ITV content in January alone.

Virgin Media continues to grow its HD line-up with HD channels from the BBC and Channel 4 available to all Virgin Media TV customers, while those from ESPN, FX, MTV Networks, National Geographic and LIVING (a Virgin Media exclusive) are included within the 'XL' digital TV package for no extra charge.

Forthcoming HD channels from Eurosport, Discovery and E4 will be added to the 'XL' tier this spring, while Film4 HD (another Virgin Media exclusive) will be made available within all paid-for digital TV tiers.

This is the fifth new HD channel Virgin Media has announced this year and the company plans to reveal more details about further HDTV launches in the coming months.