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About 3

By Matthew Richardson on 21 July 2009

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Three (3) offers great value mobile broadband deals along side its mobile phone packages. Known as a hip new entry to the mobile market, Three's speeds, coverage and customer service are some of the best around.

Mobile broadband is a great alternative to home broadband for those who do not want a phone line (making it a really cheap option) or who want to access the internet whilst out and about.

Three (3) History
3 launched in the UK on the 3rd of March 2003 (the third day of the third month of the third year of the new millennium).

By the end of 2005, despite some technology teething problems, it had acquired 3.2 million customers who were all running on their 3G enabled network. Great value deals, excellent product positioning and snazzy marketing were starting to pay off for 3, and its parent company, Hutchinson Whampoa, was happy to continue funding ideas for quick growth.

3 has launched a major marketing campaign in May 2009, with the slogan "Changing Mobile Forever", as 3 is offering free unlimited Skype-to-Skype calls to all customers - potentially revolutionising the mobile price point.

Network evolution
Other UK locations will gradually be HSDPA enabled, with completion in July 2008. Until 30 June 2009, 3 UK subscribers can use their service on 3 networks around the world for no extra charge (Ireland, Austria, Italy, Denmark, Sweden, Hong Kong and Australia) with the 3 Like Home option.

3 currently has the highest level of 3G coverage in the UK and went live with HSDPA in September 2007. Also, it currently has full HSDPA coverage in the north of Manchester, Northern Ireland and in London.

3 UK and T-Mobile (UK) have signed an agreement to combine their 3G access networks in a ground-breaking collaboration that will lead to almost complete population coverage for 3G services across Britain by the end of 2008 with significant fill in and improvement to dense urban in-building coverage in 2009. As the world's largest known active 3G network sharing agreement, this will significantly increase both operators' 3G network quality and coverage, accelerate the provision of new high-speed mobile broadband services and deliver substantial cost savings as well as environmental benefits.

By combining their 3G access networks (the mobile masts and infrastructure that connects to each operator's separate core network) T-Mobile and 3 UK will create Europe's most extensive high-speed downlink packet access (HSDPA) network. Today's agreement offers customers comprehensive mobile coverage in the first stage of joint development in 2008 and further improvements to quality of service in 2009. It furthers both companies' joint commitment to deliver true mobile broadband internet access in addition to reliable voice and text services.

Although masts and the 3G access networks are being combined, each company's core network and T-Mobile's 2G network will not be shared. Both parties will retain responsibility for the delivery of services to their respective customers and use their own frequency spectrum.

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