In the world of happy geeks the broadband services have no
limits, all speeds are as advertised minus the "up to" point, you
can download anything you want, your video streams are undisrupted
and when you talk to your friends using VoIP, it does not suddenly
cut off.
However if you expect all of this in the real world, I am afraid
it's time for a rude awakening.
Welcome to the world of download allowances, fair usage policies
(also known as FUPs), acceptable usage policies, and beautiful
traffic management. Not sure what all of those terms mean? Then
you're in the right place. Simplifydigital is here to explain all
this nasty jargon.
While all these terms are interconnected, believe it or not,
they are not here to bully you - they are actually here to prevent
excessive usage from your local heavy downloader, protect ISPs from
unlawful activities and ensure you get broadband speeds you paid
for.
Download/data Allowance
This is quite straight-forward. It simply means how much data
you are allowed to get your hands on in a month. Sometimes
consumers don't pay attention to their data allowances, opting for
faster speeds and consequently being penalised when exceeding the
download cap.
Look closely in the terms and conditions that come with your
package (this is the moment when you go... "Should have read
those"). It should state the maximum you can download on a monthly
basis. If you are a light user and use your broadband services
simply to browse a website or two as well as check emails, 2GB per
month is fine for you. However, if you secretly are the local heavy
downloader - opt for much higher caps than that, starting with 10GB
or going straight for an unlimited allowance.
Fair Usage Policy (also known as FUP)
This is a tactic used by ISPs to curb heavy downloading habits.
In other words, broadband providers have the right to restrict you
access if you go over your monthly cap, or even when you use the
unlimited services but you got a bit carried away with the
downloads or streams. This is because broadband providers cater for
all their customers and think that all of them should have access
to uninterrupted and fast internet.
Imagine you and your neighbour, Bob, both signed up for Great
provider's Great new deal. While you are downloading a movie, Bob
can't access his email - that's why the Great provider limits your
access, so both of you can take advantage of the services fair and
square.
Acceptance Use Policy
This is the policy ISPs can apply if they catch customers who
like to download content illegally. This is connected to copyright
law and refers to downloading music, TV and films, among
others.
This can happen if you are a very heavy downloader too - your
connection might slow down rapidly, however it will resume. Yet
customers who have received warnings to stop their unlawful
behaviour might be in deeper trouble, as the speed of their
connections could not only be decreased but also the services could
be terminated.
It's all in the terms and conditions too - and appealing such
cases too can be difficult, especially if you have been previously
warned by your ISP.
Traffic Management
Again, this is interconnected. To stabilise the broadband
service between you and your neighbour Bob (see above) as a part of
the FUP, broadband providers start to manage the traffic, in other
words throttles or reduces the connection speed.
This happens especially to users whose guilty pleasure is
downloading from BitTorrent. Also, ISPs may reduce speeds at peak
hours - the time when everyone turns on his PC at the same time and
surfs the web. Also while you download a big file (for instance a
high definition film) expect your other online activities to become
much slower.
Good to know: peak times are considered to be
5PM until midnight on a week day, and noon to midnight during
weekends. Nevertheless, ISPs reduce speeds at other times as well
when a sudden flock of users starts to surf the web.